In the bustling world of fashion, where trends change with the blink of an eye, there’s a company that’s bringing a vibrant twist to the concept of slow fashion. Meet WhySoBlue, an Apple company founded by the dynamic duo, Shweta Shivkumar and Jaya Shivkumar, dedicated to crafting outfits in fun, vibrant prints and colors that chase away the blues. But their journey from a humble living room setup to a flagship store in Mumbai wasn’t just about creating clothes; it was about rewriting the narrative of sustainable fashion.
A Colorful Beginning
WhySoBlue inception dates back eight years ago, during a time of crisis. Shweta and Jaya, armed with nothing but a passion for stitching and designing respectively, decided to embark on a journey that would redefine their lives. “We didn’t know anything about business or fashion,” recalls Shweta, “but we knew we wanted to infuse joy into people’s wardrobes.”
Their mother-daughter bond became the foundation of WhySoBlue, a brand that celebrates the artistry of slow fashion. “We started small, but with big dreams,” says Jaya. “And now, here we are, proud of our first flagship store.”
From Crisis to Couture: The Evolution of WhySoBlue
As they entered the Shark Tank, Shweta and Jaya were armed with not just a pitch but a mission. “We want to bring a colorful makeover to your shop and change the boring image of sustainable fashion,” Shweta declares. “Slow Fashion Can Be Fun Too,” adds Jaya with a smile.
Their ask of 75 lakhs for % equity wasn’t just about investment; it was an invitation to join them on their journey of transforming the fashion industry, one vibrant piece at a time.
Embracing Slow Fashion with Flair
But what exactly is slow fashion, and how does WhySoBlue make it fun? “Slow fashion isn’t about being boring,” explains Shweta. “It’s about meaningful celebration. We don’t churn out collections at lightning speed; instead, we focus on small capsule collections made consciously by artisans.”
Their approach resonates with consumers seeking not just style but substance. “We reduce sourcing and waste,” Jaya elaborates, “and create pieces that tell stories, not just trends.”
Challenges and Triumphs
Navigating the fashion landscape hasn’t been without its challenges. “We’ve faced copycats,” admits Shweta. “But we’ve stayed ahead by constantly innovating and launching exclusive prints.”
Their commitment to authenticity and quality has paid off, with WhySoBlue witnessing exponential growth year after year. “Our sales have crossed 3 crores year to date,” shares Jaya, “and we’re projected to hit 7.5 to 8 crores by year-end.”
A Vision for the Future
As they look ahead, Shweta and Jaya are poised for even greater success. “We envision reaching 20 crores next year,” says Shweta confidently, “and 45 and 100 crores in the years to come.”
Their vision isn’t just about expansion but about creating a lasting legacy of vibrant, sustainable fashion that resonates with consumers across the globe.
The WhySoBlue Difference
In a world of fast fashion and fleeting trends, WhySoBlue stands out as a beacon of creativity and conscientiousness. “Our prints aren’t just designs; they’re stories waiting to be told,” says Jaya. “And with every piece, we’re rewriting the narrative of fashion.”
As they leave the Shark Tank with a deal in hand, Shweta and Jaya carry with them the promise of a brighter, more colorful future for fashion—one where sustainability meets style in perfect harmony.
Offer’s Given By Shark
Original Ask 75 lakhs for 3% equity Valuation 25 crores
Ritesh’s Offer: 40 Lakhs for 3% equity and 35 Lakhs for Debt at 10% interest for 3 years valuation 13.33 crores
Deal closed with Ritesh’s Offer :40 Lakhs for 3% equity and 35 Lakhs for Debt at 10% interest for 3 years valuation 13.33 crores
Conclusion
WhySoBlue journey from a small living room setup to a burgeoning fashion empire is a testament to the power of passion, creativity, and resilience. In rewriting the rules of slow fashion, Shweta and Jaya have not just created a brand but a movement—one that celebrates individuality, sustainability, and above all, joy.
As consumers increasingly seek out meaning and mindfulness in their purchases, WhySoBlue stands ready to lead the charge, proving that slow fashion isn’t just about being sustainable; it’s about being stylish, spirited, and above all, fun.
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