Introduction:
The universal phenomenon of aging concerns everyone who wants to stay young and energetic. The urge to undo the affects of aging has always existed, from historical characters like Brian Johnson to contemporary stories like Yayati in the Mahabharata. The pressures of modern living often cause indications of aging to appear early in today’s fast-paced environment. The goal of India’s ground-breaking Lavily (Healthy Aging Focused) company, Decode Age, is to tackle this problem and rethink aging. Decode Age, a company founded by Darshit, Parth, and Rakesh Somani, offers a novel three-P strategy: prevent, predict, and personalize.
Prevent:
Based on scientific research, Decode Age’ first P, Prevent, consists of a variety of products intended to address age-related problems. In order to preserve general health and wellbeing, the creators stress the significance of taking a proactive approach to aging and concentrating on preventive measures.
Predict:
Decode Age offers two ground-breaking tests under the Predict pillar: gut microbiota and biological age assessment. These examinations offer insightful information on a person’s biological composition, enabling a more customized approach to managing age-related issues.
Customize:
The third P of Decode Age is Customize, which entails developing personalized protocols for each person based on their own biological information. This individualized technique, which has assisted 20,000 people on their Healthy Age Journey, attempts to reverse biological aging and its related features.
The Funding Conversation:
The founders disclose that Decode Age has produced an Annual Recurring Revenue (ARR) of Rs 11 crores during a conversation about the company‘s advancement. Seventy-eight percent of revenue comes from supplements, with the remaining portion coming from recently released tests. The business keeps a 10% operating margin on supplement sales despite losing money on testing investments.
Investor’s Perspective:
The investor questions how long-term it would be for a single business to combine testing, treatment, and supplementing. The investor expresses doubts regarding the scientific validity of the products and considers withdrawing from the agreement; nonetheless, he makes an offer of one crore, with a 2.5x return and a 1% revenue share.
During negotiations, the founders make a counteroffer, stressing their commitment to profitability within the next six months and offering a 1.75x return without royalties. After six months of profitability, the investor suggests a compromise by sticking to a 2.25x return with royalty.
Offers Given By Shark:
Original Ask: 1 crore for 1.25% equity
Anupam’s Offer: 1 crore for 2.5% equity + 1% royalty until 1.5 crore is recouped.
Rakesh, Parth, and Darshit Counter offer: 1 crore for 1.75 % equity with no royalty.
Anupam’s Revised offer: 1 crore for 2.25% equity + 1% royalty until 1.5 crore is recouped.
Finally deal closed with Anupam’s Offer for 1 crore for 2.5% equity + 1% royalty until 1.5 crore is recouped.
Click Here to Read Shark Tank Judge’s Biography!
Conclusion:
Decode Age is at the front of the Healthy Aging movement, providing a thorough strategy to tackle the obstacles associated with growing older. The founders demonstrate their resolve to find a middle ground between obtaining capital, turning a profit, and realizing their goal of making 80 the new 50 as the talks go. The conclusion of these discussions will surely influence Decode Age’ future course as it pursues its goal of helping people stay young and ageless.
Leave a Reply