Introduction:
Step into the exhilarating world of entrepreneurial dreams and high-stakes negotiations as we unravel the captivating Wiselife journey at Shark Tank. In this blog, we delve into the nerve-wracking moments, strategic pitches, and thrilling negotiations that unfolded when Shreya and Prateek brought their innovative yoga and wellness brand to the famed Shark Tank stage.
In the bustling city of Gurgaon, where the demands of a busy life take a toll on health, two young entrepreneurs, Shreya and Prateek, share their journey of creating Wise Life, a yoga and wellness brand that promises to revolutionize the way we experience yoga. In this blog, we delve into their story, the challenges they faced, and the vision behind their brand.
The WiselifeJourney Begins Shreya and Prateek, both in their mid-twenties, were once dedicated professionals working in a renowned firm. However, the demands of their CA articleship left them with little time for their well-being. Recognizing the need for a change, they turned to yoga. Shreya’s introduction to yoga began with ordering yoga mats online, a decision that led them to discover a gap in the market.
Origin Of Wise Life
The Birth of Wise Life To address the challenges they faced with existing yoga mats, Shreya and Prateek embarked on a mission to create something unique. Enter Wise Life, a brand committed to offering yoga mats made from non-toxic materials like natural rubber, sweat, and cork tipi. The mats not only feature attractive designs but also provide superior grip and cushioning.
Wise Life’s Product Range Wise Life goes beyond just yoga mats, expanding its product range to include yoga props like belts, blocks, and wheels. The brand’s commitment to enhancing the yoga experience has impacted over 1 lakh individuals. Their mission is clear – to bring the benefits of yoga to every household in India and inspire people to prioritize health and wellness.
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Seeking Support from Sharks
Now, with a successful product and a growing customer base, Shreya and Prateek approach the Sharks on the reality TV show “Shax” to seek investment. They share their journey, the market potential, and the need for funding to take Wise Life to greater heights.
Sharks’ Feedback and Offers
The Sharks, impressed by Wise Life’s story and potential, provide feedback and multiple investment offers. Negotiations unfold as the entrepreneurs consider the terms, valuations, and royalty propositions. The tension builds as the Sharks compete for a stake in this promising venture.
Original Ask- ₹ 60 Lakh for 2% Equity
Deal Closed – ₹ 1.2 Crores for 4% Equity (Anupam, Aman, Ritesh, Namita)
Click Here to Read Shark Tank Judge’s Biography!
Final Decision
The Final Decision Amidst the offers and counteroffers, Shreya and Prateek weigh their options. Ultimately, they decide to accept a joint offer from all four Sharks – Aman, Anupam, Namita, and Ritesh. The deal ensures funding and expertise to propel Wise Life to new heights in the health and wellness industry.
Conclusion:
Wise Life’s journey from personal yoga enthusiast to entrepreneur transforming the yoga experience reflects the power of passion, dedication, and innovation. With the support of the Sharks, Wise Life is poised to become a leading player in the wellness market, inspiring individuals across India to prioritize their health and well-being.
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