Introduction:
The anticipation is palpable as Anushka from Pune steps onto the Shark Tank stage, armed with a revolutionary vision for nail care. At just 22 years old, Anushka believes that manicure is as crucial as hair and makeup, and she’s here to introduce “Polish Me Pretty” – a game-changer in the world of nails.
Anushka passionately conveys the essence of her brand, emphasizing the significance of manicures in completing a party look. She addresses the common grievances associated with salon visits, citing boredom, time wastage, and the commitment of salon nails lasting for weeks. Enter Polish Me Pretty, offering a diverse range of 200 nail colors and personalized Pinterest-inspired nail art.to
Craftsmanship Beyond Compare:
Anushka proudly details the meticulous process behind her product – each nail is hand-polished and crafted up to five times, ensuring a finish quality that rivals salon standards. She invites the Sharks to envision their bare hands transformed into stunning works of art within minutes.
Anushka Asks: Polish Me Pretty
With confidence radiating, Anushka makes her ask – $25,000 for a 25% equity stake. The Sharks are intrigued, and Anushka is ready to unveil the magic of Polish Me Pretty.
Anushka’s Background: As the Sharks dive into Anushka’s background, they learn that she is a last-year graduate in design from AD Pass in Bombay. Coming from a business family with her father running a company manufacturing UPS, Anushka’s entrepreneurial spirit was nurtured from a young age.
From Cupcakes to Polish Me Pretty: Anushka shares her journey, starting with a cupcake venture at the age of 14, and then moving on to the nail industry. She explains her family’s role as guinea pigs during the product development phase. Notably, Anushka financed her initial venture by selling limited-edition Nike sneakers.
Market Traction and Sales: Anushka reveals her impressive sales figures, stating that she sold 160 boxes in October, generating revenue of approximately $10,000. Her lifetime sales stand at $1,550,000. The Sharks are curious about her marketing strategy, and Anushka details her persistence in securing a deal with Blink, resulting in a confirmed purchase order.
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Challenges and Vision: The Sharks express concerns about competition from established beauty brands entering the nail care space. Anushka, undeterred, outlines her plan to dominate the niche category and expand into other salon essentials. She emphasizes the lack of competition due to boring packaging and inactive social media presence in existing brands.
The Ask and Future Plans: Anushka’s ask of $25,000 for 25% equity reflects her determination to scale Polish Me Pretty. She envisions doubling the current year’s sales and is prepared to invest in marketing and building a team.
The Shark’s Deliberation: As the Sharks deliberate, they explore Anushka’s plans for the future and question the need for immediate equity dilution. While some Sharks express concern about the early dilution, others, like Piyush, see potential in the brand.
The Offers: Polish Me Pretty
Shark offers vary, with some expressing caution due to early dilution. Peyush extends a solid offer, recognizing the potential of Polish Me Pretty.
Original Ask – ₹ 25 Lakhs for 25% Equity
Deal Closed with Peyush – ₹ 25 Lakhs for 25% Equity
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Conclusion:
The Shark Tank episode featuring Anushka and Polish Me Pretty concludes, leaving viewers inspired by the tenacity of a young entrepreneur determined to make her mark. Polish Me Pretty is poised to redefine the world of nail care, and Anushka’s journey has only just begun.
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