{"id":4677,"date":"2024-02-14T15:54:59","date_gmt":"2024-02-14T10:24:59","guid":{"rendered":"https:\/\/pczippo.com\/?p=4677"},"modified":"2024-02-14T16:04:22","modified_gmt":"2024-02-14T10:34:22","slug":"goas-local-cashew-fruit-to-global-recognition","status":"publish","type":"post","link":"https:\/\/pczippo.com\/shark-tank-india\/goas-local-cashew-fruit-to-global-recognition\/","title":{"rendered":"Goa&#8217;s Local Cashew Fruit to Global Recognition: How &#8220;Goenchi&#8221; Restored Tradition Through a Unique Drink!"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-1024x576.png\" alt=\"Goenchi\" class=\"wp-image-4680\" srcset=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-1024x576.png 1024w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-300x169.png 300w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-768x432.png 768w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-1536x864.png 1536w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97-150x84.png 150w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/image-97.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pczippo.com\/shark-tank-india\/goas-local-cashew-fruit-to-global-recognition\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pczippo.com\/shark-tank-india\/goas-local-cashew-fruit-to-global-recognition\/#But_the_journey_doesnt_end_there\" title=\"But the journey doesn&#8217;t end there:\">But the journey doesn&#8217;t end there:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pczippo.com\/shark-tank-india\/goas-local-cashew-fruit-to-global-recognition\/#%E2%80%9CLets_take_it_on%E2%80%9D_Yash_said\" title=\"&#8220;Let&#8217;s take it on,&#8221; Yash said:\">&#8220;Let&#8217;s take it on,&#8221; Yash said:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pczippo.com\/shark-tank-india\/goas-local-cashew-fruit-to-global-recognition\/#Investment_Offers_and_Decisions\" title=\"Investment Offers and Decisions:\">Investment Offers and Decisions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a recent episode of Shark Tank, Step into the vibrant world of Goa with Yash and Tulita Sawarde Karr, siblings whose passion for their homeland runs deep. Beyond the sun-kissed beaches and lively culture lies a treasure deeply rooted in tradition\u2014the exquisite spirit known as Feni.<\/p>\n\n\n\n<p>Their pitch on Shark Tank India Season 3 introduces us to &#8220;<strong><a href=\"https:\/\/www.goenchi.com\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goenchi<\/a>,<\/strong>&#8221; a drink crafted from the local cashew fruit, deeply rooted in Goan tradition. This isn&#8217;t just any spirit; it&#8217;s the essence of generations, a legacy passed down for over 500 years, known as Feni.<\/p>\n\n\n\n<p>Feni holds a prestigious Geographical Indicator, much like Champagne in France. Yash and Tulita&#8217;s journey began during the pandemic when they reconnected with their ancestral roots and felt compelled to share the story of Feni with the world.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-1024x1024.png\" alt=\"\" class=\"wp-image-4681 size-full\" srcset=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-1024x1024.png 1024w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-300x300.png 300w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-150x150.png 150w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-768x768.png 768w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-100x100.png 100w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-600x600.png 600w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM-96x96.png 96w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-03-at-9.02.30\u202fPM.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-text-color has-background has-link-color wp-elements-92bb24c78907d15e7ddf970434384423\" style=\"color:#020202;background-color:#f2f9f0\"><strong><em>Their brand, Goenchi, offers artisanal Feni made from authentic family recipes, using sustainable practices. Unlike mass-produced spirits, Goenchi preserves the natural essence of cashew and coconut, without any additives or artificial flavors. <\/em> Despite launching just six months ago, Goenchi has already made its mark, being available in over 100 premium wine stores and retail outlets across Goa. <\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_the_journey_doesnt_end_there\"><\/span><strong>But the journey doesn&#8217;t end there:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yash and Tulita aspire to change the perception of Feni, elevating it from a local spirit to a globally recognized indigenous treasure.<\/p>\n\n\n\n<p>Their ask on Shark Tank reflects this ambition: they seek funding to propel Goenchi onto the global stage, aiming to secure<strong> 5% equity for \u20b91 crore<\/strong>. Their vision isn&#8217;t just about selling a beverage; it&#8217;s about preserving tradition, fostering pride in Indian spirits, and building a legacy that transcends borders.<\/p>\n\n\n\n<p>The Sharks are intrigued. They delve into the inspiration behind Goenchi, the market potential, and the challenges ahead. Despite concerns about the niche market and low margins, the Sharks commend Yash and Tulita for their branding, packaging, and dedication to their craft.<\/p>\n\n\n\n<p>While some Sharks bow out due to the perceived risks, others see the potential for growth and innovation. Negotiations ensue, with offers and counteroffers exchanged. In the end, a deal is struck, with one Shark joining forces with Yash and Tulita to take Goenchi to new heights.<\/p>\n\n\n\n<p>As the episode concludes, we witness the triumph of passion and perseverance, a testament to the power of entrepreneurship and cultural heritage. Goenchi&#8217;s journey from Goa&#8217;s cashew orchards to the global stage is a story of resilience, innovation, and the enduring spirit of tradition.<\/p>\n\n\n\n<p>Stay tuned for more updates on Goenchi&#8217;s journey and subscribe to our channel for exclusive content and behind-the-scenes footage.<\/p>\n\n\n\n<p><strong>Also Read: <a href=\"https:\/\/pczippo.com\/shark-tank-india\/jewel-box-journey-at-shark-tank-season-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Jewel Box: Crafting Sustainable Luxury with Lab-Grown Diamonds!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CLets_take_it_on%E2%80%9D_Yash_said\"><\/span><strong>&#8220;Let&#8217;s take it on,&#8221; Yash said:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And without warning, a collaboration was formed between Goenchi and a Shark who saw their potential and shared their goal. The founders felt a wave of relief and happiness as they sealed the deal, knowing they had found a reliable ally on their path.<\/p>\n\n\n\n<p>After giving it some thought, Yash thanked God for the chance and underlined the value of investing in people rather than simply companies.<\/p>\n\n\n\n<p>He said, &#8220;In general, they are very trustworthy people.&#8221; &#8220;Investing in people, not in the company, is my entire logic. I sensed that if I joined them on their adventure\u2026&#8221;<\/p>\n\n\n\n<p>With the deal secured, Yash and Tulita looked ahead to the future with renewed optimism and determination. As they continue to navigate the challenges of entrepreneurship, they remain committed to sharing the story of Goenchi with the world\u2014a story of passion, resilience, and the enduring spirit of Goa.<\/p>\n\n\n\n<p>For more updates on Goenchi&#8217;s journey and exclusive behind-the-scenes content, subscribe to our channel and join us as we celebrate the triumphs of entrepreneurship on Shark Tank India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investment_Offers_and_Decisions\"><\/span><strong>Investment Offers and Decisions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As they pitched their vision for Goenchi\u2014a brand rooted in the rich tradition of Goan Feni\u2014the Sharks listened intently, weighing the risks and rewards of investing in a niche market. The conversation turned to the financial aspect, with Yash acknowledging the capital-intensive nature of their business.<\/p>\n\n\n\n<p>&#8220;This is a capital-intensive business to start with,&#8221; he admitted. &#8220;But with even a crore, we can make some progress. It&#8217;s a chance to raise the next fund, isn&#8217;t it?&#8221;<\/p>\n\n\n\n<p>The Sharks deliberated, considering the potential for growth and the commitment of Yash and Tulita to their venture. Sensing their determination, one Shark made an offer, prompting a moment of nervous excitement for the founders.<\/p>\n\n\n\n<p>&#8220;I&#8217;ll only do the deal for <strong>2 crores for 15% equity (Deepinder offer)<\/strong> &#8221; the Shark proposed. &#8220;And I&#8217;m tempted to ask for more for two.&#8221;<\/p>\n\n\n\n<p>Amidst the tension, Yash and Tulita weighed their options, knowing that this deal could shape the future of Goenchi. After a brief exchange, a decision was made.<\/p>\n\n\n\n<p><strong>Click Here to Read: <a href=\"https:\/\/thebestbiography.com\/?s=SHARK+TANK\" target=\"_blank\" rel=\"noreferrer noopener\">Shark Tank Judge\u2019s Biography<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction In a recent episode of Shark Tank, Step into the vibrant world of Goa with Yash and Tulita Sawarde Karr, siblings whose passion for their homeland runs deep. Beyond the sun-kissed beaches and lively culture lies a treasure deeply rooted in tradition\u2014the exquisite spirit known as Feni. Their pitch on Shark Tank India Season [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[879],"tags":[1133,1075,1061,885],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goa \u0915\u0947 Local Cashew Fruit \u0938\u0947 \u092c\u0928\u0947 Drink \u0915\u094b &quot;Goenchi&quot; \u0928\u0947 \u0915\u093f\u092f\u093e Restor<\/title>\n<meta name=\"description\" content=\"Discover Goenchi, a unique drink crafted from Goa&#039;s cashew fruit, on Shark Tank India. 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