{"id":5243,"date":"2024-03-07T15:07:34","date_gmt":"2024-03-07T09:37:34","guid":{"rendered":"https:\/\/pczippo.com\/?p=5243"},"modified":"2024-03-07T15:14:17","modified_gmt":"2024-03-07T09:44:17","slug":"fomo-journey-at-shark-tank-season-3","status":"publish","type":"post","link":"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/","title":{"rendered":"A Refreshing Dive into the Beverage Industry With FOMO"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/#FOMO_Introduction\" title=\"FOMO Introduction: \">FOMO Introduction: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/#Background_and_Inspiration\" title=\"Background and Inspiration:\">Background and Inspiration:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/#Shark_Tank_Pitch_and_Offers\" title=\"Shark Tank Pitch and Offers: \">Shark Tank Pitch and Offers: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/#Closing_Thoughts_and_Partnership\" title=\"Closing Thoughts and Partnership: \">Closing Thoughts and Partnership: <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pczippo.com\/shark-tank-india\/fomo-journey-at-shark-tank-season-3\/#Conclusion\" title=\"Conclusion: \">Conclusion: <\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FOMO_Introduction\"><\/span><strong>FOMO Introduction: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a recent episode of the entrepreneurial reality show, two young and dynamic individuals, Gaurang Gadia and Avik, pitched their innovative beverage brand, Fomo, to the Sharks. Masters in Business Law and Executive MBA students respectively, these entrepreneurs embarked on their journey during their college days. This detailed blog post will delve into the fascinating story of Fomo Journey, from its inception to its recent pitch in the Shark Tank.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"698\" height=\"390\" src=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Fomo-journey-at-shark-tank-season.jpg\" alt=\"Fomo journey At Shark Tank \" class=\"wp-image-5245\" srcset=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Fomo-journey-at-shark-tank-season.jpg 698w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Fomo-journey-at-shark-tank-season-300x168.jpg 300w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Fomo-journey-at-shark-tank-season-150x84.jpg 150w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Background_and_Inspiration\"><\/span><strong>Background and Inspiration:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gaurang and Avik shared their journey, highlighting the inception of Fomo during their college years. The idea emerged from a common observation \u2013 the excessive calorie content in popular beverages. After experiencing the downside of sugary mocktails and discovering the absence of real tea in ice teas, the duo decided to create something that complements a healthy lifestyle. Fomo was born in the third year of college, focusing on offering Freshlicious and No Concentrate ice teas.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Also Read: <a href=\"https:\/\/pczippo.com\/shark-tank-india\/avataar-skincare-success-story\/\">The Avataar Skincare Success Story At Shark Tank Season 3<\/a><\/em><\/p>\n\n\n\n<p><strong>Market Presence and Recognition: <\/strong>Fomo quickly gained traction and found its way into renowned Indian restaurants like Doz and Khan Chacha. The entrepreneurs emphasized the uniqueness of their product, boasting about its availability in famous establishments and positioning it as a healthy alternative in the beverage market.<\/p>\n\n\n\n<p><strong>Entrepreneurial Backgrounds: <\/strong>Gaurang and Avik discussed their diverse academic pursuits \u2013 Gaurang pursuing a law degree and Avik an Executive MBA. Despite their educational paths, both entrepreneurs are fully committed to Fomo. They shared insights into their decision to leverage their academic backgrounds, emphasizing the practical knowledge gained in their respective fields.<\/p>\n\n\n\n<p><strong>Business Challenges and Adaptability:<\/strong> The founders elaborated on the challenges faced, particularly during the COVID-19 pandemic. A major client defaulting on payment terms forced the duo to make tough decisions, leading to downsizing for survival. Their adaptability and learning from setbacks showcased their resilience and determination.<\/p>\n\n\n\n<p><strong>Financial Overview:<\/strong> The entrepreneurs provided a detailed breakdown of Fomo&#8217;s financial performance, including monthly sales figures. They explained the impact of a major client default and the subsequent steps taken to navigate the challenges. The founders disclosed a total investment of 32 lakhs, including personal funds and family borrowings.<\/p>\n\n\n\n<p><strong>Product Details and Market Potential:<\/strong> Fomo&#8217;s flagship product, the ice tea, was showcased during the pitch. The founders discussed the product&#8217;s health benefits, low sugar content, and unique flavors. They also hinted at future expansions into different categories based on consumer preferences, such as milk mixes for children.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shark_Tank_Pitch_and_Offers\"><\/span><strong>Shark Tank Pitch and Offers: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Sharks interrogated the entrepreneurs, focusing on unit economics, market strategy, and competition. The founders confidently presented their vision for Fomo&#8217;s future. They get offers from Sharks \u2013Namita, Ritesh, Amit, Anupam, and Aman \u2013 extended offers, each bringing unique expertise to the table. The negotiations culminated in a joint offer of 35 lakhs at a 7 crore valuation from Aman and Anupam.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"806\" height=\"453\" src=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Untitled-1.jpg\" alt=\"Fomo journey At Shark Tank \" class=\"wp-image-5247\" srcset=\"https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Untitled-1.jpg 806w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Untitled-1-300x169.jpg 300w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Untitled-1-768x432.jpg 768w, https:\/\/pczippo.com\/wp-content\/uploads\/2024\/03\/Untitled-1-150x84.jpg 150w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Click Here to Read&nbsp;<a href=\"https:\/\/gift-nifty.info\/blog\/aman-gupta-net-worth\/\">Aman Gupta Net Worth<\/a>!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts_and_Partnership\"><\/span><strong>Closing Thoughts and Partnership: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The entrepreneurs expressed gratitude for the offers and acknowledged the potential synergies with the Sharks. The deal was sealed, signifying a new chapter for Fomo and the promise of mentorship, distribution networks, and expertise to propel the brand to greater heights.<\/p>\n\n\n\n<p><strong>Original Ask \u20b9 35 Lakhs for 4% Equity<\/strong><\/p>\n\n\n\n<p><strong>Deal Closed At \u20b9 35 Lakhs for 6% Equity With Aman &amp; Anupam<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Click Here to Read: <a href=\"https:\/\/gift-nifty.info\/blog\/decoding-anupam-mittal-net-worth\/\">Anupam Mittal Net Worth!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Fomo journey in the Shark Tank was a rollercoaster of challenges, triumphs, and a promising future. Gaurang and Avik&#8217;s passion, adaptability, and commitment to creating a healthier beverage option positioned Fomo as a noteworthy contender in the competitive industry. As they embark on this new partnership with the Sharks, the beverage industry can anticipate refreshing innovations and market disruptions from the dynamic duo behind Fomo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOMO Introduction: In a recent episode of the entrepreneurial reality show, two young and dynamic individuals, Gaurang Gadia and Avik, pitched their innovative beverage brand, Fomo, to the Sharks. Masters in Business Law and Executive MBA students respectively, these entrepreneurs embarked on their journey during their college days. This detailed blog post will delve into [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[879],"tags":[1934,727,880,1880,1075,1061,885,1354,1080,1066,1935],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Refreshing Dive into the Beverage Industry With FOMO - PC Zippo<\/title>\n<meta name=\"description\" content=\"Dive into the Fomo journey, where passion meets innovation. Join Gaurang and Avik in reshaping the beverage industry. 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