{"id":5988,"date":"2024-04-03T11:52:30","date_gmt":"2024-04-03T06:22:30","guid":{"rendered":"https:\/\/pczippo.com\/?p=5988"},"modified":"2024-04-03T11:52:33","modified_gmt":"2024-04-03T06:22:33","slug":"reviving-tradition-with-brass-a-journey-of-health-and-heritage-p-tal","status":"publish","type":"post","link":"https:\/\/pczippo.com\/shark-tank-india\/reviving-tradition-with-brass-a-journey-of-health-and-heritage-p-tal\/","title":{"rendered":"Reviving Tradition with Brass: A Journey of Health and Heritage P-TAL"},"content":{"rendered":"\n

Introduction<\/strong> The sound of laughter echoes through memories, reminiscent of childhood joys. Yet, behind that laughter lies a community, Thathera, whose craftsmanship once adorned kitchens from Gurudwaras to homes. Amidst modern trends like millets, desi ghee, and yoga, traditional brass, bronze, and copper utensils were left behind. But now, a team is reclaiming these lost treasures for health and heritage by creating P-TAL.<\/p>\n\n\n\n

The Birth of Brass<\/a><\/strong> :Brass emerged four years ago as a college project at SRCC, embodying Ayurvedic authenticity. Kirti Goyal, Gaurav Garg, and Aditya Agarwal envisioned a brand offering handcrafted brass, copper, and bronze kitchenware. These utensils, steeped in tradition, promise 93% nutrient retention, unlike conventional counterparts.<\/p>\n\n\n\n

Impact and Vision<\/strong> Embracing change, Brass revitalizes an ancient craft, uplifting 55 artisan families. Formerly struggling, these artisans now thrive, earning up to Rs 1 lakh monthly. P-TAL aspires to adorn every household, symbolizing not just tradition, but a pathway to holistic health.<\/p>\n\n\n\n

Funding and Growth<\/strong> Supported by investors like Titan Capital and Oh Wow Anycut Capital, Brass embarked on a journey of exponential growth. From humble beginnings, annual sales soared to Rs 9 crores, driven by a robust online presence and strategic retail expansion.<\/p>\n\n\n\n

Craftsmanship and Health Benefits<\/strong> Beyond nostalgia, Brass offers tangible health benefits. Lab tests reveal enhanced nutrient retention in food cooked in their utensils, promoting digestion, metabolism, and immunity. Their water dispensers, meticulously crafted from pure copper, symbolize a fusion of tradition and modern wellness.<\/p>\n\n\n\n

Market Presence and Expansion<\/strong> In a market dominated by mass-produced alternatives, Brass stands as a beacon of authenticity and luxury. With an eye on international markets, Brass caters to a global audience, leveraging D2C platforms and strategic partnerships for exponential growth.<\/p>\n\n\n\n

Deal Day Drama<\/strong> As the sharks circle, P-TAL stands firm, seeking not just funding, but meaningful partnerships. A testament to their vision, the sharks recognize Brass’s potential, sealing the deal amidst laughter and camaraderie.<\/p>\n\n\n\n

Offer’s Given By Shark<\/strong>‘s<\/strong>:<\/p>\n\n\n\n

Original Ask :50 Lakhs for 1 % equity Valuation 50 crores <\/p>\n\n\n\n

Aman’s Offer: 50 Lakhs for 1.5% Equity valuation 33.33 crores <\/p>\n\n\n\n

Anupam Revised Offer’s : 50 Lakhs for 1.5% Equity valuation 33.33 crores <\/p>\n\n\n\n

Namita’s offer’s: 50 Lakhs for 1.5% Equity valuation 33.33 crores <\/p>\n\n\n\n

Amit’s Offer’s: 50 Lakhs for 1.5% Equity valuation 33.33 crores <\/p>\n\n\n\n

Vineeta’s Offer’s: 50 Lakhs for 1.4% Equity valuation 35.71 crores <\/p>\n\n\n\n

Amit, Aman, Namita, Vineeta’s Combine offer : 1 crores for 3.2% Equity Valuation 31.25 crores <\/p>\n\n\n\n

Deal Closed With Amit, Aman, Namita, Vineeta’s Combine offer : 1 crores for 3.2% Equity Valuation 31.25 crores <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Conclusion<\/strong> Brass isn’t just about utensils; it’s about preserving heritage, promoting health, and fostering community. As laughter echoes through kitchens adorned with Brass, it’s not just nostalgia\u2014it’s a promise of a healthier, more connected future.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Also check for Embracing Curves: The Story of Lea Clothing Co.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction The sound of laughter echoes through memories, reminiscent of childhood joys. Yet, behind that laughter lies a community, Thathera, whose craftsmanship once adorned kitchens from Gurudwaras to homes. Amidst modern trends like millets, desi ghee, and yoga, traditional brass, bronze, and copper utensils were left behind. 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