Priyasha Saluja, the creator of Cinnamon Kitchen, wowed the sharks in a recent episode of Shark Tank India Season 3 with her tale of overcoming PCOS to opening a plant-based, refined sugar-free, and gluten-free bakery. Let’s explore the highlights of her proposal and the thrilling sequence of events that transpired.
Take a look at Cinnamon Kitchen’s fascinating journey, which began with the artistic creation of hand-cut circles and ended with a delightful success story that achieved the height of entrepreneurial triumph on Shark Tank. The story of Cinnamon Kitchen’s modest beginnings, when handcrafted circles turned into delicious treats that captivated palates and hearts alike, is told in this engrossing account. See the tenacity, ingenuity, and tenacity that propelled Cinnamon Kitchen’s growth from the cozy confines of a home kitchen to the intensely competitive atmosphere of the Shark Tank.
Also Read : Ashneer Grover Net Worth
The PCOS Challenge
Priyasha started her pitch by discussing her own experience, which began when she was just 13 years old, with PCOS. She claimed to be a food enthusiast, but her favorite activity—cooking and eating—was taken away. She set out on an experiment to make delicious yet nutritious snacks because she was determined to find a solution.
How Cinnamon Kitchen Was Started
As a result of Priyasha’s experiments, Cinnamon Kitchen was established—a bakery dedicated to making delicious, healthful snacks without sacrificing flavor. She embraced natural sweetness, said goodbye to white sugar, and substituted millet for flour. What was the outcome? She encouraged the sharks to sample the incredibly appealing snacks.
The Product Showcase
The businesswoman showcased a variety of delights, all dairy- and gluten-free, including Flawless Cookies, Fudge with Apple Crumble Cake, and Vegan Cheese Chips, in addition to her flagship product, a Keto Cake. The flavors and quality of the goods impressed the sharks.
The USP (unique selling proposition) and the vision
Cinnamon Kitchen’s USP lies in its recipes, catering to various dietary needs such as gluten-free, keto, and diabetic-friendly options. Priyasha’s vision is to make healthy eating the norm, not the exception. She sought a 60 lakh INR investment for a % equity stake to further this mission.
Shark Reactions and Insights
After participating in a tasting session, the sharks showed their gratitude for the offerings. They did, however, go into detail into the company, enquiring about the range of products offered, sales data, and the entrepreneur’s background.
Financials and Growth
Priyasha gave an account of Cinnamon Kitchen’s remarkable rise, which saw sales rise from 1.4 lakh INR in 2019 to an anticipated 10 crore INR this year. The business owner ascribed its expansion to the recent use of performance marketing.
Shark Offers and Negotiations
Sharks saw the brand’s potential right away, and Aman made an offer of 60 lakhs for 10% stock and another 50 lakhs for loan investment. Other sharks pulled out owing to conflicts of interest or concerns about the size of the market, but Priyasha was leaning toward equity.
In the end, Priyasha agreed to take up Aman’s offer and thanked him for the advice and mentoring he would give. The agreement was finalized for a 10% equity investment of 60 lakhs and a debt investment of 50 lakhs.
The story of Priyasha Saluja, who started her brand by hand-cutting circles for its emblem, to landing a deal on Shark Tank India is a testament to the tenacity and resolve of entrepreneurs. The success story of Cinnamon Kitchen demonstrates not only the rising demand for nutritious snacks but also the influence of driven people who are committed to changing the food sector. Cinnamon Kitchen is a living example of the strength of creativity and the search of a healthy way of life.