Today, I want to share a tale – a tale of a historic garment that once shaped history itself. In the 1800s, European women donned a unique undergarment known as the corset. Crafted with ivory bindings and fabric, these corsets were tightly laced to achieve an hourglass figure, symbolizing beauty standards of that era. But what about women whose natural curves didn’t fit the mold?
UC Shirts Achieving curves was so important to her and we Indians…
In a society where curves were often deemed undesirable, Lavanya and Kriti, hailing from Delhi, embarked on a journey to challenge norms. Their brainchild, Lea Clothing Co., emerged as a beacon of inclusivity in the fashion industry. Celebrating women of all sizes and shapes, Lea Clothing Co. stood apart with its unparalleled tailoring, quality, and comfort.
A Fashion Revolution Unveiled:
Lea Clothing Co. wasn’t just a brand; it was a movement. Alongside its sister brands, Saanj Balia and Lounge Balia, it offered a diverse range of ethnic wear, swimwear, lingerie, and athleisure, catering to every aspect of a woman’s wardrobe.
From Ideation to Innovation:
Lavanya and Kriti’s journey began with a vision – a vision to fill a void in the market. Drawing inspiration from their experiences abroad and leveraging their expertise in garment export, they meticulously crafted Lea Clothing Co. into existence. Lavanya’s background in Economics and Philosophy, coupled with Kriti’s entrepreneurial spirit, laid the foundation for their venture.
Breaking Barriers, One Stitch at a Time:
Lea Clothing Co. wasn’t just about fashion; it was about empowerment. By listening to their customers, they learned, adapted, and evolved. From designing occasion wear to pioneering size-inclusive luxury, they addressed the diverse needs of their clientele.
The Path to Success:
Despite challenges, Lea Clothing Co. thrived. With a commitment to quality and innovation, they witnessed exponential growth. From humble beginnings in 2021 to becoming a profitable venture within months, their journey was a testament to their resilience and determination.
A Vision for the Future:
As they stood before the Sharks on ‘Shark Tank India,’ Lavanya and Kriti were poised to take Lea Clothing Co. to new heights. With offers pouring in, they remained steadfast in their mission to celebrate curvy women and revolutionize the fashion landscape.
Final Deal:
After deliberation, they accepted a deal that aligned with their values and aspirations. With the Sharks’ support, they were ready to embark on the next chapter of their journey, empowered and emboldened by their vision.
Offer’s Given By Sharks:-
Original Ask 1 Crores for 2 % equity
Anupam’s Offer’s: 1 crores for 4% equity + 2% royalty until 1.5 crores is recouped valuation 25 crores
Anupam and Vineetas’s offer’s : 1 crores for 4% equity + 2% royalty until 1.5 crores is recouped valuation 25 crores
Anupam ,Vineeta , Azhar, And Namita combine offer’s : 1 crores for 6% equity + 2% royalty until 1.5 crores is recouped valuation 16.67 crores
Kriti And Lavanya’s Counter Offer: 1 crores for 4% equity + 1% royalty until 1.5 crores is recouped valuation 25 crores
Vinneta Counter offer from the 4 Sharks side: 1 crores for 4% equity + 2% royalty until 1.5 crores is recouped valuation 25 crores
Deal closed With Anupam ,Vineeta , Azhar, And Namita combine offer’s : 1 crores for 4% equity + 2% royalty until 1.5 crores is recouped valuation 25 crores
Conclusion:
As the curtains closed on their ‘Shark Tank’ experience, Lavanya and Kriti emerged victorious. Theirs was not just a story of fashion but of empowerment, resilience, and unwavering determination. Lea Clothing Co. wasn’t just a brand; it was a movement – a movement to redefine beauty, celebrate diversity, and embrace curves in all their glory.
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