Introduction: In a world where empowerment often feels like an abstract concept, there are individuals who are turning dreams into reality, one initiative at a time. Meet Asmita, Anukrit, and Manjari, the dynamic trio behind Farm Didi, a venture aimed at empowering rural women across India. Their journey is not just about business; it’s about transforming lives and fostering economic independence in the heart of rural communities.
Setting the Stage: The story begins with a global survey that revealed a stark reality: when rural women earn, a significant portion of their income goes towards benefiting their families, unlike men whose reinvestment rate is significantly lower. Armed with this knowledge and a burning desire to effect change, Asmita embarked on a mission to create a business that would impact the lives of at least 10 lakh rural women.
Inception of Farm Didi: Drawing from her experience in various sectors including supply chain management and working with the Bihar government on development projects, Asmita envisioned Farm Didi as a platform to harness the untapped potential of rural women. With a focus on identifying their natural talents and income-generating activities, Farm Didi was born.
Empowering Through Tradition: The essence of Farm Didi lies in preserving tradition while embracing modernity. By leveraging technology, Asmita and her team provide training to rural women through a mobile app, ensuring quality and hygiene standards are met. From making pickles to chutneys using traditional methods, Farm Didi celebrates the rich cultural heritage of India’s villages.
Impact and Growth: Since its inception, Farm Didi has witnessed remarkable growth, with over 1500 women joining the initiative. Through their efforts, more than 70 women have become successful entrepreneurs, or as they fondly call them, ‘Fam Didis.’ The impact is tangible, with stories of women being able to send their children to better schools and gaining newfound respect in their communities.
Challenges and Opportunities: Like any entrepreneurial journey, Farm Didi has faced its share of challenges. From supply chain management to generating demand, the road to success has been paved with perseverance and determination. However, amidst the challenges lie immense opportunities, including the potential for expansion into regional markets and even exploring international avenues.
Navigating the Investment Landscape: As Farm Didi caught the attention of investors, the trio found themselves at a crossroads. Balancing ambition with pragmatism, they navigated through discussions on valuation and equity, ultimately securing investments that aligned with their vision. The journey was not without its complexities, but with each challenge came an opportunity for growth and learning.
Offer’s Given By Shark’s: Original Ask 50 Lakhs for 2% equity
Anupam’s Offer : 50 Lakhs for 10% equity valuation 5 crores
Anupam and Peyush’s Offer: 50 Lakhs for 10% equity valuation 5 crores
Vineeta’s Offer: 50 Lakhs for 5%equity valuation 10 crores
Peyush and Vineeta’s Offer: 1 crores for 10% equity valuation 10 crores
Finally deal closed with Peyush and Vineeta’s Offer: 1 crores for 10% equity valuation 10 crores
Conclusion: The story of Farm Didi is not just about business; it’s about empowerment, resilience, and the transformative power of community-driven initiatives. Through their unwavering commitment and passion, Asmita, Anukrit, and Manjari are paving the way for a brighter future, one where rural women are not just beneficiaries but active contributors to India’s socio-economic landscape. As the Farm Didi journey continues, the ripple effects of their efforts are sure to be felt far and wide, ushering in a new era of empowerment and prosperity for generations to come.
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